For millions of individuals and companies, Instagram is the social media platform of choice for a variety of reasons. It’s a quick and convenient way for businesses to update customers and clients about new products, services and special offers. For individuals, it’s one of the quickest means of getting recognized with the goal of becoming an influencer and obtaining sponsors.
It’s especially beneficial for reaching Millennials, the largest purchasing demographic. The Top 5 fastest growing Instagram influencers named by DotCom Magazine have shown an impressive rate of popularity that has made them household names.
Phabullo Rodrigues da Silva is better known as Pabllo Vittar. The Brazilian-born Instagram sensation is a singer, songwriter and drag queen that skyrocketed to fame after releasing his music video “Open Bar” that garnered 1 million views in less than four months. Vittar became the first drag queen nominated for an award at the Latin Grammy Awards and the iconic performer is viewed as the voice of the LGBTQ+ community in Brazil.
Benito Antonio Martinez Ocasio
Better known as Bad Bunny to his fans, the Puerto Rican rapper and producer has been extremely successful and grew his following by more than 2 percent in a single year. He was nominated for Best Urban Performance and Best Urban Song at the Latin Grammy Awards. The 24-year-old has a distinctive baritone and raps in a conversational approach that fans find relatable.
The founder of the inspirational Daily Dose account boasts more than 200 million followers. Karsliyev is an American that launched the account as a way to motivate individuals to act and make a difference in the world. He has the distinction of launching the first motivational account on Instagram. Karsliyev’s candid comments about life have endeared him to a worldwide audience seeking a message of hope.
The American Instagram influencer, YouTube personality, filmmaker and Vine sensation is a master of special effects displayed in 15-second videos. He takes innocuous seeming scenarios and utilizes his digital editing skills to create and capture unforeseen results that have kept fans around the world watching for hours. The effects look like magic and he’s been sponsored by brands ranging from Ford to Red Bull.
Not all Instagram influencers are human, as amply demonstrated by Tartar Sauce, aka Grumpy Cat. The celebrity feline became known worldwide for her perpetually “grump” expression caused by feline dwarfism. The pet personality has been featured in a wide variety of brand campaigns ranging from cereal and cat food to energy drinks. Tartar Sauce has her own book, brand of merchandise, video game and documentary.
Instagram has played a major role in redefining the definition of celebrity. Thousands of individuals have used the social media platform to attain fame, fortune and fans with their vocal talent, humor, and skills ranging from makeup and cooking to gardening. The Top 5 fastest growing Instagram influencers named by DotCom Magazine have been instrumental in setting trends for a new generation whose motto is a resounding
“Fake it ‘til you make it.”