As a salesperson, its important to follow up on every customer that youve sold a product or service to, and were going to cover the reasons why its pivotal. You cant just look at it as a, Ive already sold to them, so why does it matter if I follow up?
The sell is one thing, and the follow-up is another, but theyre both just as important. Lets hit the first reason right now.
Your one-time customer can turn into something more
When you follow up with a customer, it increases the chances of them becoming more than a one-time customer. Going back makes them feel like they were remembered, and that makes them feel good. When you do this, theyll remember you too, and theyll go back to you to buy your product or service again instead of to your competition.
They wont do this just once, but theyll become a loyal customer. Following up can mean going back to their home if youre a door-to-door salesperson, or it can mean sending emails with coupons, or mail with a special offer. Special offers really makes them want to go back to you.
Theyll feel valued
Customers like to feel like they matter to a company. Theyre the priority, the reason that youre doing all of this in the first place, so it doesnt make any sense to not follow back and make them feel like they matter.
You get to know what your customer wants
If you want to make more sales, its important to give your customers what they want. A good reason to follow up with a customer is to ask about what they liked, so that you can keep doing that, and what they dislike to see if you can make any changes.
Knowing what your customers are feeling about what youve sold them allows you to get to know them more, and make the changes that will get them to buy from you again. This also adds on to the part where you make them feel valued, understood, and heard.
Running ads on Facebook or going door to door is, obviously, a good way to make sales, but one of the best ways is through word of mouth. Whenever you hear a friend or family member recommend a product or service, then youll mean it when you say youll look into it because you trust their judgment.
Word of mouth is free promotion and when you follow up with your customer, because you left an impact by thinking about them, they actually like your product or service more. Think about it, when you have bad service at a restaurant, despite the food being scrumptious, do you go back? Probably not.
But, if you go to a restaurant where the food is goodnot greatbut good, but they treat your like a queen or king or anything of high royalty, then youll most likely go back.
So, stop putting it off. If you want more sales and better reputation, follow up with your customers!