Traditional Advertising to be Extinct in 5 Years, Says Andy Jacob

Scottsdale Angels investor and CEO, Andy Jacob, has predicted the demise of traditional advertising avenues, indicating that theyll be gone in five years like the proverbial dodo.

“In five years, nobody will be watching traditional TV as we know it today”

says Jacob

No more long TV commercials

“Traditional 30-second and 60-second TV commercials will be gone. All commercials will run for 7 seconds or less, if at all, and online video advertising will be gone. In today’s world, advertisers have less than 3 seconds to get someone’s attention and a commercial longer than 7 seconds will only agitate consumers. And forget about inline video ads. Consumers hate them with vitriol.”

Jacobs is the business guru that correctly predicted the 2007 subprime meltdown in 2003 and took media heat for his correct prediction that E-commerce would easily surpass 1 trillion dollars in 2012. He also accurately foresaw the demise of big box stores in 2011 and has now turned his attention to traditional advertising that he says will be non-existent in five years.

Inline ads

Inline Ads

People hate inline ads, finding them intrusive and obnoxious. The annoying advertising ploys pop up to interrupt the viewing experience. Advertisers have sought to catch consumer attention, but have instead succeeded in angering the very people they want to attract. Individuals are constantly bombarded with pop up ads that must be clicked and closed, while self-playing ads constantly appear and play at full volume to embarrass and distract.

Short attention spans

A study by Microsoft showed that people have an attention span of approximately eight seconds, one second shorter than the goldfish. The company concluded that it was the effects of a lifestyle that relies highly on digital content. People do have the ability to concentrate longer, but when it comes to ads they typically know in far less than eight seconds if it’s something they want to view.

The 7-second bite

Google has already launched its plan for six second pre-roll ads. Even a 15-second ad can feel like an eternity to those who are focused on watching something specific. A six-second bite is much less likely to attract the ire of viewers.

A group of teens on Vine proved multiple times that this could be accomplished successfully. The teens produced highly popular 6-second bites on Vine for four years that were efficient, effective, and actually attracted consumer attention.

The rise of streaming

Individuals no longer have time to wait for a TV program to air at a designated time. People are now turning to streaming for specific content on their schedule, not the networks. Streaming is available 24/7, making it accessible to every individual no matter what their work schedule or lifestyle. Adding to the desirability is the affordability of streaming services vs. cable and satellite TV.

Trust in social media

Social media has become the primary communication channel of choice across multiple age groups. The overwhelming value of word-of-mouth advertising is just as true today as it was 100 years ago. When friends or family post

Social Media

a video or like a product, it’s accepted as a tacit recommendation by those who see it.

The next generation

What will replace the current advertising landscape? Jacobs could be making his most bold prediction to date.

“The only advertising that will exist at the end of the day is peer-to-peer. Billboards will be gone, radio ads will be gone and radio ads will be gone. Newspapers are out, online video ads are toast, malls will be out of business, online ads will go by the wayside, and every other form of advertising will not be worth a nickel. The only advertising that eventually will cut through are recommendations from friends.”

About Andy Jacob

Andy Jacob is the CEO of Scottsdale Angels. He has more than 20 years of successful business building expertise and specializes in building better, stronger and faster companies. He’s been featured in national print and broadcast media, is a financial and business expert for multiple media outlets and the author of “The Startup Quiz.”

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Andy Jacob is Editor In Chief of DotCom Magazine, and an entrepreneur and investor based in The United States. Jacob is the founder and CEO of DotCom Magazine. Andy Jacob is also the Founder and CEO of The Jacob Group, bringing more than 20 years of executive experience founding and leading startups and high growth companies. A Message From Andy Jacob, Editor In Chief, DotCom Magazine: It is my goal to provide you with the most amazing digital marketing value ever offered. I have been told by leading PR experts that an interview in DotCom Magazine may be one of the best investments that a company can make for their brand portfolio. I know how hard it is for great entrepreneurs to get the publicity that they deserve. My passion is helping entrepreneurs, and that’s why I purchased the assets of DotCom Magazine three years ago. My vision was to build a platform to help deserving founders and CEO’s get the attention they deserve. We have put this video interview program together to help our client’s business by providing them the best tool ever to help them land more customers, and increase their revenue. I have been fortunate enough to have been a guest financial expert on CBS, ABC, NBC, Time Warner, and Bloomberg. I have built four multi-million-dollar businesses in my career, and my companies have been covered by The Wall Street Journal and numerous other periodicals. I have been an Ernst and Young Entrepreneur of The Year Award Winner for my leadership in developing and executing corporate strategy and transformational business practices. After 25 years of building successful businesses, DotCom Magazine is my way to give back to deserving Entrepreneurs, Founders and CEO’s. I firmly believe that your interview with DotCom Magazine may be the best value in digital marketing ever offered. That’s why I guarantee it. My team and I look forward to working with you! Andy Jacob, CEO, DotCom Magazine


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