The world is an exciting place to be right now, in terms of innovations and technology. There's a wide array of companies operating right now that are literally changing the world, the way we live our lives, in very small ways as well as humungous era-defining ways. In this post, we, at DotCom Magazine, take a moment to pay our respects to some of the most innovative companies in business right now. While we're sure you'll be able to guess many that are featured, we hope we have also thrown in a couple of curveballs you weren't expecting.
Patagonia was established in 1973 by Yvon Chouinard. Since then it has become one of the leading and most highly respected manufacturers of outdoor clothing and equipment. Although it is obviously known for its many innovative products, it is also a company with a heart. Throughout its history, Patagonia has done its part to raise awareness of climate change and various other environmental issues. It uses its position as a popular brand to full effect and also supports grassroots companies and those businesses using tech that will streamline and make its products and supply chain more sustainable. It actually campaigned directly to the White House in 2017 when it protested against President Trump's intentions of dismantling protected public land and national monuments.
Square was established in 2009 as a payments company that specialized in providing micro-entrepreneurs and small businesses with point of sale solutions. Its first product was a card reader that could be plugged into a smartphone and used instead of a cumbersome and clunky traditional machine. As well as that initial machine, the company has also introduced a larger register and an iPad POS system, as well as the consumer-facing Cash app, which is a very popular mobile wallet and loans from Square Capital.
There was a time, not so long ago, when Apple caught heat for not having had a bona fide hit since 2010 when it released the iPad onto the world. Although its various releases of phones have been a success for the most part, it wasn't until last year that the company shone again in terms of innovation. Wireless AirPods are now very much commonplace, while developers are loving the ARKit. Apple's own AR platform, the Apple Watch 3 is a global smash hit and even those who are not normally fans of the iPhone were blown away, and rightly so, by the iPhone X.
Netflix, as you are probably aware, is an American-based entertainment group that specializes predominately in online streaming content. It also offers by-mail DVD rentals in the US. What began in 1999, has grown to become one of the biggest media companies in the world, with 117m subscribers found in more than 190 countries. Although it gets most of its content from distribution partners, the company took the bold move of starting to make its own content. The first shows that were made by Netflix for Netflix were Orange is the New Black and House of Cards. One of the most important innovations that puts Netflix ahead of other media companies is not looking to appeal to the broadest audience with its content. Each piece of content it develops or streams is designed to satisfy the needs of a specific part of the audience.
A Swedish company, Spotify is the most prevalent and popular platform for podcast, video and music streaming. As well as licensing agreements, it's also able to share content owned exclusively by Spotify. Much of the innovations with Spotify involve its use of data to streamline and bespoke its services to its users.