Natasha Miller is the CEO of Entire Productions. Natasha Miller is a thought leader, influencer, visionary, and successful entrepreneur. Natasha provides the leadership and energy that has inspired the creation of Entire Productions. Natasha Miller joins other leading CEOs and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team has recently awarded Entire Productions our Impact Company of 2019 award, and we are delighted to have Natasha join us for our Leader Round Table Interview.
The Entire Productions story is very interesting, and we are very excited to not only interview Natasha about her very successful business and entrepreneurial spirit, but also put Natasha through our popular speed round as well. Natasha, thank you so much for taking the time out of your busy day for this interview, and answering some questions about leadership, your vision, and your passion.
1. What is the elevator pitch for Entire Productions?
We're an event and entertainment production company specializing in creating "Wow" special events for corporate clients.
2. Many of our readers are just starting to build a company. What advice can you give CEOs just starting out regarding keeping a company moving forward, and please tell us the key to your companys success?
Always be learning and growing, be ready to change as it's inevitable. Be flexible and think bigger than you would in your personal life. Hiring and implementing/maintaining culture is the most difficult aspect of being a CEO and also the most important. Sharpen those skills always. You're never "done" in that department.
3. For other entrepreneurs seeking to build a business as successful as yours, what advice can you give them when times get a little challenging?
Challenges will inevitably occur. I know now to take a deep breath, try not to overreact to them and consider how I'll feel about the challenge in a year from now- that gives it perspective. Then do the right thing in trying to overcome and fix the problem. Don't take short-cuts. Learning from mistakes is a very valuable tool. It will help shape your business and make you stronger. I certainly don't look forward to challenges but looking back I can see how they actually created some very strong systems and processes in order to avoid them in the future.
4. How important is the commitment to client satisfaction at Entire Productions, and how do you make sure your customers will become raving fans of your company?
Client relationships and excellent service is so important. We love our clients so it's easier for them to love us back. They KNOW how we feel about them from how we speak to them voice to voice, our email approach as well as how we are committed to helping them look amazing to their end client or boss. Another way to maintain great client relationships is to admit you're wrong the moment you know you are. Don't hide it, offer an apology, partial or full refund, make it better for them and they'll be fans for life!
5. What is the one thing Entire Productions does to have great communication with their customers?
We make sure the very important messages are automated but in our own voice. This way nothing is missed. We then follow up with anything outside of that in a friendly and authentically caring manner. Another thing we do is send out newsletters ONLY when we have something spectacular to offer, never on a monthly or regular interval. Our clients love getting our updates- they tell us and that makes us feel good but also indicates that we're correct in not over-communicating with them.
6. In todays fast changing business environment, how do you stay abreast of things?
I'm a voracious reader of content, both online and traditional. I attend conferences and seminars to learn new things and stay on top of trends and new ideas.
7. What is your Why? Why do you get up in the morning, and how do you keep yourself at peak performance to lead Entire Productions?
I absolutely love what I do, love that I get to own and run this company and not work for someone else. I love my team and the business is such a natural extension of me and my past life as a performing artist. Everything we do has a positive impact; our clients are happy, we get to support great talent and other vendors, and I'm able to afford rewarding careers to my team. We also do such exciting events that are colorful, entertaining and so appreciated by our clients. It's a win/win so it's easy to stay motivated.
8. Can you recommend a book that has had an influence in your career? How did it influence you?
The 4 hour Work Week was so great to read while I was working a job in advertising and media buying. I showed me to many ways to get "life" done without working harder. I need to read it again- thanks for the reminder!
9. When communicating with your staff, can you tell us the most important thing you do so that they are able to carry out the objectives that you set forth at Entire Productions?
I am honest and upfront with them about everything. I treat them as entrepreneurs within their role and allow them the ability to make decisions based on what they believe the company stands for. I'm clear in my objectives and their part in realizing our goals.
10. In one sentence, can you give some advice to fellow entrepreneurs wishing to build a company as exciting as Entire Productions?
Be passionate about what you do- no other way will be as fulfilling. Just because you can do something and be fiscally successful doesn't mean it will be meaningful to you and that's the secret sauce.
We would like to have some fun and do a Speed Round with you! We will ask you ten more questions that we want you to answer in just one to three words only. Here you go!
1. In three words or less, What makes a successful CEO?
Organization, clear vision, excitement.
2. Describe your business in one word?
3. Describe your customers in one word?
4. What one attribute do you look for when hiring an employee?
5. What is the one word you want your customers to say about your company?
6. In three words or less, describe your passion?
Music, art, creativity
7. In three words or less, describe what it takes to be successful?
Dedicated, educated, driven.
8. In three words or less, describe your first year in business at Entire Productions?
Slower start, no employees, great year.
9. In three words or less, describe how running a successful company has changed you?
Satisfied, evergreen, hopeful.
10. What is the one word that you believe has the most power in the English Language?
Natasha Miller, Thank you so much for sitting down with us at our DotCom Magazine Leader Round Table. We very much appreciate the time you spent helping others learn more about what it takes to be a leader. We hope your interview helps our readers, and we wish you, your family, and of course Entire Productions, nothing but the best. Thanks again!
Natasha Miller, CEO of Entire Productions, The Leader Roundtable Interview Series