Blake Marcher is the CEO of Marcher Internet Marketing. Blake is a thought leader, influencer, visionary, and successful entrepreneur. Blake provides the leadership and energy that has inspired the creation of Marcher Internet Marketing. Blake Marcher joins other leading CEOs and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Blake join us for our Leader Roundtable Interview.
Blake, thank you so much for taking the time out of your busy day for this interview about your company, leadership, and entrepreneurship.
1. Blake, please tell us about Marcher Internet Marketing. What is the elevator pitch?
Marcher Internet Marketing is a full-service digital marketing agency. We offer web design, social media marketing, graphic design, video editing, PPC, and SEO. We work primarily with small to medium size businesses in the US and Canada.
2. What team the one thing that makes Marcher Internet Marketing great?
The main thing that makes Marcher Internet Marketing great is that we are genuine. We build authentic relationships with our clients, and we do what we say we will do. We provide quality services and always make sure to set realistic expectations with our clients even if that means 'losing' out on the sale in the short term. We believe that building trust is key to retaining long term clients and a solid brand image.
3. Please tell us what is the key to being a great entrepreneur?
I would say the key to being a great entrepreneur is perseverance. Running a business is no easy task. There have been many times where I've felt like running a business is too tough or not worth the stress. However, in these times, I've always kept moving forward. I've found that the low points in business are simply that – low points and that things always get better eventually. The only way that you can one hundred percent guarantee that your business will fail is if you quit.
4. What is the best advice can you give to a young entrepreneur just starting out with a new venture?
I'd tell a young entrepreneur who's just starting out, to not listen to every opinion people give you about your business. When I was 20, I was working full time in marketing and also going to school full time. After a few months of juggling school and work, I decided that it would be best if I dropped out of college so that I could focus on building my skill set in marketing rather than spending time learning information in school that was irrelevant to my career. About a year later, I started Marcher Internet Marketing. At the time, I faced a lot of negative criticism from various family members and other people I encountered who were older than me. At first, it felt like I should listen to the advice that people who were older than me were telling me about going back to school or why I should give up being an entrepreneur. However, after a while, I started to see cracks in their opinions. So I decided to start asking people – Why? Almost every time they would respond with something along the lines of "Well, you just need a degree to be successful" or "You just shouldn't be an entrepreneur." That's when I realized that they really didn't have any valid arguments as to why I should go back to school or give up on being an entrepreneur. Many times if people can't see themselves doing something, they'll typically think it's impossible or highly unlikely for other people to be successful with it. At the end of the day, take peoples opinions about your business or life decisions with a grain of salt. Stay focused on the things you love about being an entrepreneur and keep moving forward.
5. What is the one thing that you, as a person, want to be known for?
The main thing that I want to be known for is that I care about people. Treating other people with respect and genuinely trying to help people are two of the main things I focus on in life. I enjoy the people I work with, and I want them to be successful in the ventures they pursue.
6. When building a business, what is the one most important thing to keep in mind at all times?
I think building quality relationships with people is the most important thing for businesses to keep in mind at all times. Focusing on connecting with your clients will likely result in long term business, but most importantly, it's the right thing to do.
7. When hiring employees, what is the one most important thing you look for?
I usually look for people that are excellent at communication. Quality communication is critical in the digital marketing industry. I've found that if I hire contractors with amazing skill sets, but poor communication skills, it usually will result in project inefficiencies and delays. If I had to choose between communication or talent, I'd pick communication every time.
8. What is your Why? Why do you get up in the morning?
The reason I love working in digital marketing is that I get to create awesome products for my clients every day. As a kid, I was always interested in building and designing things. Now, as an adult, I'm blessed to have been able to turn my interests into a life long career.
9. What is the one thing that makes a great company?
People are the reason companies are great. No matter how great a product or service is, it can not be successful without the support of the people behind it.
10. What is the one thing that makes a great leader?
I believe that treating everyone the same is key to being a great leader. Whether it's the person who handed you your food through the drive-through window or a multi-million dollar client, everyone has equal value, and it's important to treat everyone with the same amount of respect.
Blake Marcher, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We very much appreciate the time you spent helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course Marcher Internet Marketing, nothing but the best.