New websites appear every day trying to promote their brand. It is highly likely that your business already has many competitors and their number will only increase over time. How to survive in such a setting if you are at the very beginning of the path, in other words, you are a startup?
Whatever is said about SEO, it is still the heart of digital marketing. New techniques and methods of promotion appear, but search engine optimization invariably remains the foundation that provides the site with high positions in the search results and a constant flow of customers. SEO leads tend to have around a 15% close rate: this fact clearly cannot be ignored.
If you: are a startup with a limited budget; have serious competition in the market wondering if it makes sense to do SEO and if it’s too difficult, then read on: we’ll show you how to harness the power of SEO and the ways it can help you.
Long Live SEO: The Green Light to Get Ahead Of The Competitors
The popularity of SEO lies in the fact that this tool is free if you do it by yourself. In cases where contextual or targeted advertising only works while you pay, SEO brings traffic all the time: you just need to get to the top.
The goal of working on SEO is for your potential clients to find you. Since they all rely entirely on search engines, your task is to get into the top ten for your keywords. Attracting traffic to the site allows you to reap several fruits at once:
- Increase the number of leads
- Grow in profit
- Build brand awareness
- Strengthen business stability
- Establish customer loyalty
The better you do your SEO, the more likely you are to be noticed faster than your competitors. And, answering one of the most famous questions: SEO is not difficult. In any case, you can take the most key steps without involving expensive specialists.
So where do you start?
It All Starts With Content
SEO relies on content and cannot exist without it. Search engines monitor it to check the relevance of your site to a specific user request. Therefore, it is important to ensure that there is a regular stream of new content that will be fueled by optimization goals.
There are tons of variations on what you can do:
- posts on your blog;
- guest posts;
- lead magnets, etc.
There are many methods and almost all of them can be applied to your site, for example, a site with photo retouching services in its blog posts lessons on processing photos with pictures, text and video, useful infographics for bloggers and timelapse of the retouching process. Therefore, take a closer look at your site and you will surely have ideas for a blog. When working on content, it is important to remember that it will be evaluated for usefulness to visitors. Analysis algorithms are becoming more and more advanced and now it is no longer possible to fly to the top on thoughtless pieces of text stuffed with keywords.
Search engines want to see relevant content that answers a specific question. It doesn’t matter if the question is commercial – “rent apartment in las vegas” or informational – “What is the best way to charge a car battery?”, the visitor must get an answer. If the request is “where to buy a obd2 scanner”, then you must bring the person to the page where one can buy a obd2 scanner for example. If the request is “how to wash a silk shirt”, you should direct the visitor to a blog post with information about washing. A link to purchase may be added to this post, but the main point is to answer the question about washing. Visitors will make the choice about the purchase by themselves.
Andy Jacob, CEO Of The Jacob Consulting Group, says,”The better your content, the more time people will spend on your site. This is another very important signal called user experience. By creating articles and using internal linking so that people can continue to study the issue of interest to them in another article on your blog, you increase the time spent on the site and demonstrate to Google that your content is more than relevant to specific queries.”
Google loves to see a large number of backlinks to a particular site: this is how it measures its popularity among people and other sites.
The first thing you can do here is to keep your social media subscribers informed about updates on your site. Most likely, you have pages in at least a couple of social networks (if not, immediately make haste to create them). On your page, you are free to conduct your backlinking campaign, telling visitors about new articles, tools, and services. Engagement is also very important: the more likes, shared posts, and clicks you have, the clearer Google can see that people love and trust you, and it makes sense to rank you higher.The second option that you can easily use is guest posting – placing an article with a link to your resource on third-party platforms. It may not look as attractive and simple as working with social media, but it is important how to approach the question.
If you are looking for sites for posting on your own, composing letters to administrators and blog owners, waiting for an answer indefinitely, and eventually managing to post one article a month, then know that this will not work.
But if you use a service such as LinksManagement, which allows you to automate guest posting and select platforms that are relevant to your topic and consistent with your budget, then you can post several articles per week and the result will be visible in a month. Given that the service works with reliable and reputable publishers, links start working very quickly and add weight to your site in the eyes of search engines.
Of course, there are still some nuances that need to be considered in SEO promotion. But if you look at the process in a simplified version, then, adhering to these recommendations, you will be able to quite well assert yourself.
Create your website with SEO in mind from the very beginning. This will save you a lot of hassle down the road as well as your money. By working with content and backlinks, you can build a solid foundation to promote your business. And soon you will be able to enjoy the flow of organic traffic and new customers.
Marie Barnes is Marketing Communication Manager. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.