Sarper Sılaoğlu is the CEO of Boni Global. Sarper is a thought leader, influencer, visionary, and successful entrepreneur. Sarper provides the leadership and energy that has inspired the creation of Boni Global. Sarper Sılaoğlu joins other leading Bestselling Authors, International Speakers & CEO’s and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Sarper join us for our Leader Roundtable Interview.
Let’s start by telling us about your business.
The company was founded in 2011 as a resident at Istanbul Technical University, with a strong ambition to improve indoor wayfinding and accessibility solutions for people who need more assistance and independence allowing them to easily navigate inside complex buildings. The core foundation of Boni Global is based on social responsibility, inclusivity, and technological advancement in
our society. Initially, Boni was composed of a team of young ambitious university graduates who were eager to grow their potential and build a leading company in the Turkish and the International market through their willingness to work hard, be creative, and learn fast. Today Boni Global Team has grown into a group of internationally experienced professionals who share the same core vision and motivation that were the foundation on which Boni Global was build from the beginning. The now senior founding team is managing a globally expanding business while passing on their knowledge and experience to new young and motivated members to enable them to reach their full potential. At Boni Global, our aim is to merge the digital with the physical world, focusing on the buildings and objects we interact with. As of today, the real estate market has begun digitally transforming, with the so-called PropTech companies. As one of them, our ambition is to create engagement between properties and the people in it. That’s the reason we have selected “Building Engagement” as our motto. It has one goal with two definitions for us. As Boni, we build an engagement layer, and we provide this engagement to the buildings. We are tapping into one of the fastest growing markets in the IT industry. As of now, the PropTech market has a 5 Billion in US Dollars size and it is expected to reach 10 Billion by 2024, with 12,2% CAGR over the 5 years term. In this context, our company Boni has had over 50% compound growth rate over the past 5 years. Since then, we have incorporated our subsidiaries in Berlin and Chicago, after Istanbul to get ourselves ready for growth on a larger scale. By 2024, with ambitious objectives, we are preparing for Boni to become a truly global company that brings more productivity, efficiency, and excellence to its clients.
Q: Please tell us how you make sure your customers will become raving fans of your company?
Our main value is doing good work with good people for the people. We want to make sure we provide the best service possible for our clients in every step of the way. We offer customizable solutions to be able to cater to the specific needs of each of our clients, offer great after-sales service and good advice.
Q: Please tell us the one thing that separates your business from the competition?
We are a company that is committed to giving back to society and improving lives with technology. Our foundations were based on this goal, and we have continued to focus on that ever since. Our market knowledge and technical experiences, human assets, our continuous research and development (5 R&D Projects with over $1Mn budget) and a will to stay socially involved has gained us 3 Patents in indoor navigation and positioning, $1,25Mn funding from investors, and a global expansion in Europe, Middle East, and America with a large portfolio and success stories
Q: And to finish this section, please tell us what is the one major key to your company’s success?
The continuous focus on Research and Development is allowing Boni Global to provide a steady flow of new innovative solutions that fulfill market needs and revolutionize the location based service industry. Our focus on R&D and our wide suite of location-based products and allow us to pivot rapidly according to the needs of our communities and clients. When the COVID-19 pandemic began, we immediately started to discuss how we can help and were able to quickly come up with Safe Steps, a social distancing and contact tracing tool for businesses that use wearable technology.
Q: For our readers just starting to build a company, what advice can you give entrepreneurs just starting out with a new venture?
Have a very long winded vision based on an original idea, supported by a clear strategy. Focus on the company culture and creating a team that is able to understand your vision and contribute to it with their expertise.
Q: For entrepreneurs seeking to build a business as successful as yours, what big piece of advice can you give them when times get a little challenging?
The easiest thing is to give up. If you are facing a challenge, you have to be a challenger yourself. You have to have perseverance. Have faith in your vision, your team and face the obstacles with a challenging attitude.
Q: In today’s fast changing business environment, how do you stay abreast of things?
I don’t follow my instincts, I start from your team then customers and then the market, they have the right answers.
Q: What is your “Why”? In one sentence, why do you get up in the morning?
I love sunshine
Q: In one sentence, what is the most important thing one has to do to be a great leader?
Have compassion for your team
Q: In one sentence, describe how important your customers are to your business?
Customers are everything, including team members, partners, investors, government, users, and payers.
Q: In one sentence, describe a positive way that technology can make the world a better place?
Technology has the power to rapidly improve the way we do things, make it more efficient and easy, which can be especially beneficial at times of crisis like the current pandemic.
Q: In one sentence, tell us how something positive to motivate our readers?
It will get better than this.
Q: In one sentence, tell us how you start your day to get ready?
I wake up and make my bed
Q: In one sentence, describe how you handle rejection and setback?
Rejections and setbacks prevent me from making mistakes, I welcome them because they are great learning opportunities
Q: In one sentence, describe what your hiring philosophy is?
I don’t have a hiring philosophy, I focus on giving the team the right environment to flourish is more important.
Q: In one sentence, describe how you keep your sanity in a competitive business environment?
I believe in collaboration instead of competition, I try to always know about our competitors and be closer to them.
Sarper Sılaoğlu, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We appreciate you participating in this important roundtable interview series, and helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course Boni Global, nothing but the best.
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