Devin W.Johnson, Chief Executive Officer of The Reputation Management Company , A DotCom Magazine Exclusive Interview

Devin W.Johnson
Devin W.Johnson

Devin W. Johnson is the Chief Executive Officer of The Reputation Management Company . Devin is a thought leader, influencer, visionary, and successful entrepreneur. Devin provides the leadership and energy that has inspired the creation of The Reputation Management Company .
Devin W. Johnson joins other leading Bestselling Authors, International Speakers & Entrepreneur, CEOs and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Devin join us for our Leader Roundtable Interview.

Let us start by telling us about your business.

The Reputation Management Company is an ORM (online reputation management) company that also specializes in online branding and insulation services. RMC serves clients all over the world, in almost every industry. We work with individuals and corporations big and small.

Q: Please tell us how you make sure your customers will become raving fans of your company?

It starts by caring about their business as much as they do. When our experts dive into their organization and understand what makes their brands so awesome and truly listen to their pain points and long term desires, they feel our passion for their brands, and appreciate the commitment to representing them well. Couple this with our unique approach to ORM, branding, value-centered actions, and unmatched transparency, and we tend to have pretty happy customers. In fact, our NPS score tends to hover between 80-90. Not the 100 we’d all like, but pretty darn good.

Q: Please tell us the one thing that separates your business from the competition.

It may sound simple, but I think it boils down to basic principles that many vendors have lost sight of. Intention, Discernment, Care, Commitment, Honesty, Transparency, and Determination. Our customers aren’t just another deal in the CRM. They’re people; people who’ve entrusted us with one of their most valuable assets. Their BRAND.

Q: And to finish this section, please tell us what the one major key to your company’s success is?

Our Team. Without our great group of people day to day working in the trenches serving our customers, there is no company.

Q: For our readers just starting to build a company, what advice can you give entrepreneurs just starting out with a new venture?

When it comes to obstacles in your way to something great, “no” is a useless term you can do without. Get rid of it and ignore people who fall into the ‘naysayer’ category. On the other hand, when it comes to distractions, those things that take your eye off the ball and cause your business to suffer, “no” is one of the best words in your vocabulary. Use it often to stay focused on the great tasks in store to executing on your vision.

Q: For entrepreneurs seeking to build a business as successful as yours, what big piece of advice can you give them when times get a little challenging?

Don’t let the frustration and setbacks cause you to lapse on your commitment to caring for and delivering value to your customers. If the challenges seem to be more than you can solve on your own, ask for help. Find a mentor, or even an investor willing to get involved and buy into your vision. You’d be surprised how many others have been in this position and are happy to jump in and help.

Q: In today’s fast changing business environment, how do you stay abreast of things?

I stay involved in the work going on inside the business. If I get caught up leading the business, and don’t take time to observe, and serve the teams operating daily in the business, I lose sight of too many things. As a leader, be sure you’re willing and able to do the work you expect others to do.

Q: What is your “Why”? In one sentence, why do you get up in the morning?

Because I’ve built a career where I serve others, and if I don’t get up someone else will suffer more than I will by my not showing up.

Q: In one sentence, what is the most important thing one has to do to be a great leader?

Define your career by your impact, not your title. If you do this, leading others will happen naturally, without any formal persuasion. Focus on helping others and executing on the top priorities relying on you as a leader, and everything else falls into place.

Q: In one sentence, describe how important your customers are to your business?

I think it’s universally known that customers are critical to a business’s survival. I’ve yet to find a great thriving business that has no customers. Customers are not only critical to your business, they’re an extension of it. Identify good customers and focus on them. Remember there is good and bad forms of revenue, and some customers are better off being someone else’s customers.

Q: In one sentence, describe a positive way that technology can make the world a better place?

I remember the days of looking through volumes of encyclopedias attempting to find answers to trivial questions that are now at the tip of my fingers or sound of my voice by simply asking a question with a tech-girls name read aloud [e.g. Alexa or Siri].

Q: In one sentence, tell us how something positive to motivate our readers?

Would your life or your job improve if you focused more on character and competence over looks and likes?

Q: In one sentence, tell us how you start your day to get ready?

Up early with a hot shower, followed by a review of the days tasks, weather, a shot of caffeine and it’s off to the races.

Q: In one sentence, describe how you handle rejection and setback?

I guess it depends on the size of the setback. If it’s a small setback, it may require some quiet time to reflect on where things broke down. If it’s a larger setback it may require days to reflect and understand the setback more fully while attempting to determine the best course of action to react wisely to it.

Q: In one sentence, describe what your hiring philosophy is?

I hire people with passion and accountability. Skills can be trained; Character is another story.

Q: In one sentence, describe how you keep your sanity in a competitive business environment?

A quiet office and loud music. Finding inner peace allows me to become more creative, and creativity allow me to innovate and problem solve.


Reputation Management Co





Devin W. Johnson, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We appreciate you participating in this important roundtable interview series, and helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course The Reputation Management Company, nothing but the best.