Dr. Alan Barnard, Founder and CEO, Goldratt Research Labs, A DotCom Magazine Exclusive Interview

Dr. Alan Barnard is one of the world’s leading Decision Scientist and Theory of Constraints’ experts. Alan, a serial entrepreneur, is the Founder and CEO of Goldratt Research Labs, a company he co-founded in 2008 together with Dr. Eli Goldratt, creator of Theory of Constraints. There was an immediate connection between Alan and Eli after their first meeting in 1993. Alan and Eli were both curious about understanding why good people make and often repeat bad decisions within their life and in managing organizations. They were also both passionate about applying a robust scientific approach to developing new Thinking & Decision making methods and advanced Technologies to help people make better, faster decisions – decisions that move them closer to their goals. Today, Alan works as a Strategy advisor, Researcher and Theory of Constraint (TOC) expert and educator, with both Fortune 500 companies as well as NGO’s and Government Agencies. His clients include Microsoft, Cargill, Tata Steel, Nike, ABB, BHP, Cisco, South32, SAP, Intel, Penguin Random House, BC Rail, Larsen & Toubro, Premier Foods, Fujitsu, Habitat for Humanity, UNDP, UNWFP and Utah Governor’s Office of Management and Budget. Alan holds a B.Sc. in Industrial Engineering (Cum Laude, 1991) and MsC and PhD in Management of Technology & Innovation (MOTI). His PhD thesis was titled “How to identify and unlock inherent potential within organizations (private & public) and individuals?” Alan is very active in a number of Non-Profit Professional Organizations and Universities within his fields of interest. Alan is the former President of SAPICS (www.sapics.org), and former chairman of TOCICO (www.tocico.org). Alan is also the Chairman of Odyssey Institute (www.tocoydssey.org), a Non-Profit organization he co-founded with Dr. Eli Goldratt in 2005. Alan also serves as board member of BHP’s Science and Innovation Council (www.bhp.com) and frequently serves as field supervisor of PhD students and guest lecturer at the DaVinci Institute and Duke University. Dr. Barnard’s research over the past 20 years has focused on creating practical decision support methods and apps that can help young and old identify and overcome the limiting beliefs or assumptions that cause usto make and often repeat bad decisions. An example of a simple but powerful technique Dr. Barnard developed to overcome a common self-limiting belief — “It’s impossible (to achieve an important goal)” — simply involves asking yourself or them… “It’s impossible unless…?” Dr. Alan Barnard and his team at Goldratt Research Labs has developed a series of HARMONY DECISION SUPPORT APPS to provide users easy access to the breakthrough step-by-step decision support methods previously only available to their Fortune 500 clients. Each of these Apps were specifically designed to help individuals and managers apply the latest advances in decision science to avoid common decision mistakes. These include mistakes when making tough decisions, making complex changes or evaluating the likely global impact of local changes on organizations and/or their supply chains. Dr. Alan Barnard is also the creator of the ODYSSEY MASTERCLASS PROGRAM SERIES, offered either as an online or live experiential learning event. These events give individuals and managers the unique opportunity to master the Decision Making, Change Making and Change Simulation skills they NEED to SUCCEED using examples from their own life or organization.
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