Susan Fall, President and Founder, LaunchIt PR, A DotCom Magazine Exclusive Interview. LaunchIt President and Founder Susan Fall focused on the transportation industry early in her career—and that singular passion continues today. Following graduation from UC Santa Barbara and a stint as the media/sponsor relations manager for the U.S. Canoe and Kayak team, Susan joined tech pioneer Qualcomm in 1993 and witnessed the revolutionary impact of GPS on the trucking industry. As the marketing and communication manager in the Omnitracs division, she recognized a lack of PR for transportation technology startups and credible guidance for companies entering into and engaging in the freight transportation industry. She saw companies struggle and fail, not because their technology products failed, but because they had no way to enter and gain traction in the very complex and highly relationship-oriented freight transportation industry. In 2000, Susan took her marketing communications and public relations expertise and industry knowledge to market and founded LaunchIt Public Relations as a PR firm focused on helping freight technology companies enter, grow with and become leaders in their specific transportation industry segments. Now, with nearly two decades under her leadership, LaunchIt’s strong and passionate dedication to the transportation industry and the field of public relations has made the company a premier PR firm and agency of record for some of the most successful technology companies in transportation. Susan’s passion and expertise are widely recognized by her clients and the industry. She’s considered a PR star and trucking technology expert. She’s also a founding member of the Women in Trucking Association and serves/has served as a board member for Truck Writers of North America, the Professional Truck Driver Institute (PTDI), Trucker Buddy, a trustee for the Truckload Carriers Association (TCA) Scholarship Fund and an active member of the TCA and American Trucking Associations Communications & Image Policy Committees. https://www.launchitpr.com/

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Andy Jacob
http://www.AndyJacob.com
Andy Jacob, Founder and CEO of The Jacob Group, brings over three decades of executive sales experience, having founded and led startups and high-growth companies. Recognized as an award-winning business innovator and sales visionary, Andy's distinctive business strategy approach has significantly influenced numerous enterprises. Throughout his career, he has played a pivotal role in the creation of thousands of jobs, positively impacting countless lives, and generating hundreds of millions in revenue. What sets Jacob apart is his unwavering commitment to delivering tangible results. Distinguished as the only business strategist globally who guarantees outcomes, his straightforward, no-nonsense approach has earned accolades from esteemed CEOs and Founders across America. Andy's expertise in the customer business cycle has positioned him as one of the foremost authorities in the field. Devoted to aiding companies in achieving remarkable business success, he has been featured as a guest expert on reputable media platforms such as CBS, ABC, NBC, Time Warner, and Bloomberg. Additionally, his companies have garnered attention from The Wall Street Journal. An Ernst and Young Entrepreneur of The Year Award Winner and Inc500 Award Winner, Andy's leadership in corporate strategy and transformative business practices has led to groundbreaking advancements in B2B and B2C sales, consumer finance, online customer acquisition, and consumer monetization. Demonstrating an astute ability to swiftly address complex business challenges, Andy Jacob is dedicated to providing business owners with prompt, effective solutions. He is the author of the online "Beautiful Start-Up Quiz" and actively engages as an investor, business owner, and entrepreneur. Beyond his business acumen, Andy's most cherished achievement lies in his role as a founding supporter and executive board member of The Friendship Circle-an organization dedicated to providing support, friendship, and inclusion for individuals with special needs. Alongside his wife, Kristin, Andy passionately supports various animal charities, underscoring his commitment to making a positive impact in both the business world and the community.

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