Jim Continenza, Chairman and CEO, Vivial, A DotCom Magazine Exclusive Interview

Jim Continenza, Chairman and CEO, Vivial
Jim Continenza is an innovator in the marketing technology (martech) industry. From a career that began more than 30 years ago as a sales representative, Jim has worked his way through the ranks of numerous technology and telecommunications companies. As a decisive and driven senior executive, Jim’s foresight, strategic focus and proven ability to lead and transform has resulted in substantial returns for the companies with which he’s been involved. Responsible for the strategic vision of Vivial, Jim is deeply committed to his customers’ experience by making the complex simple and offering a straightforward suite of integrated solutions. To do so, he is breaking new ground and advancing the ad tech industry by eliminating waste, inefficiency and complexity to streamline the way businesses of all sizes engage with their customers. He continually strives to innovate by developing and acquiring new technologies that provide companies with a seamless experience, accessible on a SaaS-based platform, to help them reach customers quickly and easily, and increase ROI with actionable consumer insights.

Vivial is a groundbreaking marketing technology (martech) company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.

Vivial’s mission is to help our customers grow their business, whether that is through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor. Easily said, Vivial makes the complex simple.

Jim is a proven leader in the trenches and in the boardroom. He currently serves as Chairman of the Board for Eastman Kodak, Merrill Corporation, Sorenson Communications, Neff Rental and Tembec Corp. Jim also serves on the Board of Directors for Broadview Networks and Nextel International.

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