Lensabl Announces Breakthrough in Vision Care with Lensabl+, First Digitally Native Vision Benefit Plans


Lensabl+, the first all online vision benefits platform, is challenging the antiquated way of getting vision insurance by offering personalized benefit plans for those without an employer-sponsored option. Sold direct-to-consumer and fully redeemable online, Lensabl+ plans can be customized specifically to each person’s vision needs so they receive comprehensive coverage but avoid paying for unnecessary extra items.

Lensabl+ was built by Lensabl, the leading direct-to-consumer eyeglass lens replacement and contact lens provider. Lensabl was founded in 2015 with a mission to bring choice and transparency to the vision care industry.


We saw that the $37.5b vision care industry was ripe for disruption,” said founder and CEO Andy Bilinsky. “While many industries have undergone digital transformations over the past decade, vision care largely remains an old-school space that’s resistant to change.”


Our mission is to optimize the benefit redemption experience, offer personalized and comprehensive coverage, and save customers a great deal of money each year.


We believe consumers deserve a better approach to vision insurance and we are uniquely positioned to bundle that all together into a better and more consumer friendly vision benefits plan for our customers,” said Bilinsky.


We’re pleased to formally announce that over the past year, we’ve raised an additional $5m from both institutional and strategic investors to support this new effort.


Lensabl+ is part of our long-term vision to become the one-stop shop that will fundamentally change the way people view vision care. This new solution was built specifically for the consumer and carefully considers and respects their wallet, their health, their time, and their intelligence.