Technology is one of those things that is constantly evolving and changing. Staying on top of the latest and greatest can be tough at the best of times. For businesses, technology has completely transformed the landscape, helping them to be more efficient, productive, innovative, streamlined, and effective overall. So, staying atop of the latest tech offerings is always a good goal to have. If you have your sights set on media tech and want to be sure you’re taking advantage of all the best tools for your company, how do you know you are truly staying up-to-date?
We’ve gone ahead and put together a list of a few of the leading media tech that you’re going to want to check out in 2021 and perhaps embrace in your own business.
Influencer Marketing
While this tech isn’t brand new, it is picking up steam and is really proving to be a huge driving force when it comes to marketing. Influencer marketing has proven to be effective when done right. The idea is that businesses bring in an social media influencer with a large following that matches up with the company’s target audience. These influencers will then be able to discuss products and offerings, opening up your company to their entire list of followers.
Influencer marketing is taking place on a number of social media networks which include Instagram, YouTube, TikTok, Twitter, and Facebook. Any way the influencer can get the message out about your products and services can help.
Another trend when using influencer marketing is to provide a special discount code or deal that the influencers can advertise, which helps to prompt followers to check out your business and make a purchase.
OTT Platforms
Another media tech that you may want to familiarise yourself with in 2021 is OTT platforms – or over-the-top platforms. The way that these systems work is that they play over the top of other media platforms. The reasoning behind this tech is that your streaming services will then be more effective overall. They can stream faster, and you can use them on multiple devices in an office setting.
Now, here’s where it gets really exciting: these OTT systems can make it possible for you to actually launch your own streaming service with broadcast-quality results. This is ideal for businesses looking to create professional branding and ensure that they can target a bigger audience.
As for what OTT services to check out, Red Bee Media is one that offers more than 115 channels which are streamed right from the company’s managed OTT platform. It has more than 1.7 million active subscribers, features more than 20,000 hours’ worth of live programming on a weekly basis, and has a robust offering of VoD features. Red Bee ensures that you’re able to make your content available to a much larger audience based all around the globe.
Automation
Here’s a tech trend that isn’t only about media tech, but tech in general. Automation continues to play a huge role in businesses of all types and sizes. It gives companies a way to operate in a more streamlined and efficient way which means a cost savings, and less errors/mistakes being made. Moving towards automation is a process though, and isn’t something a company can just do overnight. Remember that automation can be everything from small tweaks like automating your newsletters that go out to subscribers, to automating entire systems and processes.
The fact is that as technology continues to advance and evolve, the tech trends will also change and need to keep up. As a business owner, it will be up to you to stay on top of these changes.
