We believe it is about delivering your message and brand in a compelling and unique manner, through your websites, blogs, case studies, e-newsletters and other digital content. It seeks to engage, educate and inspire with tales of leadership, courage, and innovation. When digital storytelling is done well, people will recognize that you have something special to offer – and they will want to become part of your story.
Social media is a vehicle that enables you to broadcast your story over and over and on many different platforms, and build a band of listeners who become interested in what you have to say. It enables them to understand their world better by making them think, simplifying the complex or building a relationship that becomes trusted over time. With Mercer-MacKay your social platforms receive daily attention in order to grow your following, build online relationships, and increase your pipeline.