Matt Peters, CEO of SearchManipulator is a thought leader, influencer, visionary, and successful entrepreneur. Matt provides the leadership and energy that has inspired the creation of successful business and real estate empire.
Matt Peters joins other leading Bestselling Authors, International Speakers & entrepreneurs, CEOs, and Founders taking part in our Leader Roundtable Interview Series. The DotCom Magazine editorial team is delighted to have Matt join us for our Leader Roundtable Interview.
Matt Peters, CEO of SearchManipulator, started his company 12 years ago with the goal of providing clients with the best technology for online reputation management. As an engineer and not a salesperson, Matthew understands how to navigate the complex landscape of the online world and all it encompasses.
Unlike an individual’s personal reputation which is limited by word of mouth and outdated forms of communication, their online reputation is much more far-reaching. An untruthful review by an upset customer or wrathful post by an ex can have devastating effects on a person’s life or business. Furthermore, up-and-coming brands or entrepreneurs that may lack a meaningful online presence can benefit from SearchManipulator’s services to expedite their reach. Motivated by an earnest desire to help, SearchManipulator offers plans that put the control back in the consumer’s hands while doing all of the heavy lifting for them. What SearchManipulator does is brings all of the positive information on a person or company to the forefront of searches through expert search engine optimization.
Therefore, when that person or company is searched for, the reputation they desire is the one presented. SearchManipulator is able to individualize every plan for their clients in order to maximize success based on the specific goals and needs of each one. With an understanding of ever changing algorithms and connections to outlets that an average consumer would not have, SearchManipulator is able to achieve the goals of their clients in a faster timeframe with long lasting positive effects.
Keeping the scale of his company small enough to avoid unnecessary overhead, Matthew is therefore able to pass that savings along to his clients. In fact, SearchManipulator is where clients will find the best combination of experience, innovative techniques, and wallet-friendly prices. As one to always go above and beyond, Matthew doesn’t stop there. He also offers a 30-day money back guarantee.
Matthew acquired a Bachelor’s in Economics from Fordham University. He has been featured in the Huffington Post, CBS's Money Watch, and ESPN Radio's Lunch N Learn.
Let's start by telling us about your business.
I started in the online reputation management industry while working in San Francisco for the company that started this whole online reputation management industry, making software for their outsourced overseas worker. That’s when I realized that the consumer should have access to this. Instead of having to pay a company huge amounts of money, I thought it should be in their hands. As a result, we founded the company around a DIY software that helps people manage their online reputation. But we then found that the consumers wanted the processes done for them. In the end, we expanded into a number of other professional services. The competition in this industry can be full of scammers, and that really annoyed me. People often required large up-front payments or 12-month contracts with no return guarantee. To stand out from all the scam artists, we offer many month-to-month services with no long-term commitments. Also, if you're unhappy for any reason, you can get your money back within the first month. Our 98% success rate over the last 12 years is due to our hardworking team members who are all equally dedicated to our commitment to providing unparalleled service.
Please tell us the one thing that separates your business from the competition?
First and foremost, our guarantee distinguishes us from the competition. It is our policy to adhere to a strict set of ethical business practices and pass these values along to all of our clients. Our money back guarantee demonstrate that we will not ask someone to pay for something in which we do not believe. Additionally, being a smaller company allows us to distinguish ourselves from the competition by providing a higher level of customer service. All of our clients are treated as if they are VIPs. They have the impression that they are our only client while we are working with them, and that is exactly how they should feel! As a result, I am also pleased with the manner in which we conduct our business. When a client expresses appreciation for the work you have done for them, it is always a cause for celebration.
Could you share with us some of the methods you use to improve your client’s online reputation?
We use a variety of methods depending upon the clients needs and goals. Some of these include assisting with Social Media management, announcing exciting news via press releases, and securing interviews like this one for our clients so that readers can get to know them and all of the great things about them. Of course, this process starts with us getting to know you as the client, so we take time to make a meaningful connection with you. We work around your schedule and strive to make the entire process as easy and streamlined as we possibly can.
For our readers just starting to build a company, what advice can you give entrepreneurs just starting out with a new venture?
If you are planning to start a business, I would advise getting your name out there early and in as many places as possible. Your target client base cannot get to know how amazing you are if they cannot find you. Take advantage of social media. There are many things you can do on social media platforms without even spending money. You can also use helpful tools that will post to multiple places simultaneously to save time. Look for local places to get your brand out there too. If you are ready to take this all to the next level, you can hire us to boost your presence and take over the work so that you can focus on the daily operations of your business that are going to make you money.
What advice do you have for entrepreneurs or businesses that may come across a situation that could be damaging to their online reputation?
I always say that it is better to be proactive than reactive. If you have done the groundwork to build your online reputation before something negative may arise, it is going to be much easier to combat that than if you are starting from scratch. If you do find your online presence to be lacking, that is when you need to work on bolstering your positive presence thru as many sources as possible. That situation is typically a tougher one, so it is usually when we are brought in to help. We can absolutely turn that around for anyone in a challenging spot and we love being able to take that stress away!
What has been a major key to SearchManipulator’s success?
I have an amazing team that has great values and is motivated to give the best customer experience possible. When you are helping people with something as important as their reputation, it is imperative that you employ people with strong morals and a desire to go above and beyond time and time again.
On that note, what is your key to hiring great employees?
When interviewing to find employees that align with your values, I prefer to ask questions that are engaging. Try to stray from the typical interview questions that have all been heard before. When you give someone the opportunity to speak extemporaneously, you really get to know their true character. That will help you find those you can trust to grow the business with you.
Matt Peters, thank you so much for participating in the DotCom Magazine Leader Roundtable Interview Series. We appreciate you participating in this important roundtable interview series, and helping our readers learn more about what it takes to build a great company and become a great leader. We wish you, your family, and of course your entire business, nothing but the best.
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