Starting a dock-building business can be difficult if you don’t know how to market it.
Luckily there are many ways that you can promote your company and reach new customers, both online and offline.
With the right marketing strategy, your dock-building startup will go far!
Here are several promotional strategies that will help bring more visitors to your website:
Create a catchy slogan that will be memorable
Your slogan is a short phrase that reflects your company.
It should be memorable and easy to recall when potential customers are looking for dock-building help.
If you’re not sure what would make a good slogan, think about what sets your business apart from other companies in the area.
Examples of catchy slogans include:
– “For all your dock-building needs, talk to Joe’s Docks.”
– “Boats, docks, and more – we do it all.”
Make sure your logo is recognizable and fits your company branding
By having a consistent logo, you will make it easier for people to recognize your company.
If you already have a logo that you use on business cards and signage, then just put it on a website or a brochure.
However, if you’re looking to design a brand new logo for your business, keep in mind that it should represent what your company does.
Use social media to reach more people
If you use Facebook and other types of social media to market your dock-building and dock accessories business, then you’ll have access to an enormous amount of potential customers.
Be sure to post regularly, because it’s hard for people to follow you if they never see any updates.
Also, consider using Instagram and Pinterest to share photos of your company’s new projects or informational images.
Some tips for reaching more people on social media include:
– Host live discussions with your customers
– Try out newer platforms such as TikTok
– Create a Facebook Group exclusively for customers
– Interact with your followers by not only responding to their interactions with you but engaging with their content too
Collaborate with influencers in the boating space
You can connect with influential people in the boating space who are active online by joining LinkedIn groups.
You may also want to follow bloggers on social media who have a lot of followers and post about topics related to your business.
By joining discussions with these people, you’ll be able to reach out to more potential customers.
Attend networking events in the boating community
If you’re looking for business contacts, then consider attending a networking event in your area.
You’ll have the opportunity to meet new people with who you can share information about your business and get their feedback on how to make it better.
Run targeted paid ads
If you haven’t already, then consider running a few ads that target keywords related to your industry.
By doing this, you may be able to get more visitors to your website and turn them into customers.
Here are some tips for running targeted paid ads:
– Use ads that have a clear call to action.
– Include descriptive text with an explanation about your business, rather than only using a link.
– Consider hiring someone to manage your ad campaigns.
Guest post on popular boating blogs
Find some blogs related to the boating industry and contact their owners about writing a guest blog post for them.
If they like what you have to say, then they may add a link to your site in their post.
Here are some tips for finding blogs that accept guest posts:
– Look for blogs that target the same audience as your company.
– Choose a blog with many readers and a high post frequency.
Conclusion
Dock-building is a great career for people who enjoy working with their hands and building things.
Now that you know some ways to promote your business, you can better reach customers and hopefully increase your profits.
