Darren Rude, CEO, Nutrawise – Youtheory® Brand, A DotCom Magazine Exclusive Interview

    About Darren Rude and Youtheory:

    Founded in 2010 by Darren and Patty Rude, Youtheory is one of the original collagen supplement brands. Today, we have grown into one of the largest manufacturers of collagen and turmeric in the U.S.

    According to Darren, “I spent the first half of my career working with other supplement brands and I know that all products are not created equal. Our mission has always been to create a business built on the utmost integrity, authenticity and quality.”

    Youtheory continues to win top industry awards with a rapidly expanding portfolio of new and innovative health products. Our global success is powered by our people, principles, passion and process.

    The promise of human potential and inspiring wellness in all takes our team around the globe in search of the purest, most efficacious ingredients to create the highest quality science-backed supplements.

    From the farms to the shelf, we are committed to elevating quality of life through products that naturally support individual beauty, emotional, digestive and physical well-being.

    Headquartered in Irvine, California, with distribution centers in Irvine, Tokyo and London – Youtheory is sold online and in 60,000+ retailers worldwide. The global brand continues to grow in Canada, China, Dubai, France, Iceland, Japan, Philippines, Puerto Rico, Spain, Taiwan, United Kingdom and United States.

    Our Values

    Since day one, a single principle has defined our brand. And that’s the belief that if we put people and purpose first, we’ll produce great products that inspire wellness in all — at every stage of life.

    People

    Youtheory has always been a family-first company. Started by husband and wife team Darren Rude and Patty Rude, the sense of family extends to everyone at the company. Maybe that’s why we’ve been awarded ‘Best Place to Work’ by the Orange County Business Journal for two years in a row.

    Purpose

    Everything we do is based on a dedication to build pure, safe and effective supplements to support our mission to inspire wellness in all. We believe that by creating products that embody the best that science and nature can offer, looking and feeling your best at every stage of life can become a way of life.