Social media has become a huge part of the marketing landscape and is continuing to grow at an astonishing rate. With so many people on social media, it’s easy to see why businesses of all sizes need to be doing their part in engaging with these customers.
As mentioned by gravitee.io, social media is growing at a phenomenal rate with more people logging into these platforms each day to find out what their friends are up to or who has shared new content. In 2021, some of the USA’s most downloaded apps consisted of TikTok (more than 834,000,000), Facebook (more than 680, 515,000), and Instagram (more than 580,450,000)
Business managers need to take note of these rapid app download rates and implement strategies now to take full advantage of the benefits of social media marketing and appeal to a wider target audience.
Social Media Marketing Trends in 2022
The first trend is a focus on ‘visual content.’ While video and images have always been popular, this will only become truer as the years go by.
Furthermore, it’s going to be increasingly important for businesses to create quality visual content that not only engages consumers but also provides them with useful information.
Businesses that want to stay ahead of the curve need to focus on creating high-quality visual content for their social media platforms.
This can be anything from videos and images related to your product or service to behind-the-scenes footage and pictures of company culture. Whatever you do, make sure that it is interesting and engaging – people are far more likely to share something that catches their eye.
Of course, there are all sorts of different ways to go about this, but one thing is for sure: businesses need to start thinking more creatively when it comes to visuals.
The second trend is a focus on ‘live streaming.’ This has become incredibly popular in recent years, and it’s not going away anytime soon. Live streaming is only going to become more popular as the years go by.
This means that businesses need to start thinking about how they can take advantage of this trend.
One way to do this is by hosting live events, such as product launches or Q&As with company executives. This will give people a chance to connect with your business in a more personal way and help you build a stronger relationship with them.
Another way to use live streaming is by streaming your day-to-day operations. This can give consumers a behind-the-scenes look at what it’s like to work at your company and help them see why they should choose you over the competition.
Whatever route you decide to take, make sure that you are using live streaming to its full potential. It has immense potential for businesses, and it’s only going to become more important as the years go by.
Longer Engaging Content
The third trend is a focus on ‘longer content.’ While this isn’t necessarily new, it will start becoming even more popular over time. As companies are using social media for marketing purposes, they need to have enough information to engage with their target audiences.
However, most businesses still think in terms of short posts and tweets with links to more information elsewhere. While this is great for pushing traffic towards your website or blog, it doesn’t do much when you want to engage people on social media platforms.
Instead, they need to go beyond these simple marketing tactics and create longer content that will engage consumers.
You might think this is difficult to do, but it’s not. All you need to do is take advantage of social media tools like Twitter threads and Facebook discussions/debates; these allow for easy engagement with your target audience because they are using the platform itself – people don’t want to click through several links to learn more about your company.
Once you have engaged them with longer content, they will be much more likely to visit your blog or website and purchase something from you – which is exactly what you want!
Use of Chatbot
Another trend that’s worth watching is the increasing use of chatbots. Chatbots are computer programs that can mimic human conversation and have become increasingly popular on social media platforms as a way of engaging with customers.
They can be used for a variety of purposes, such as providing customer service, answering questions, and helping people make purchases. Chatbots are so effective that they are now responsible for more than 80% of all customer interactions on some platforms.
This means that businesses need to start taking notice of chatbots and figure out how they can use them to their advantage. The main way they can do this is by creating chatbots for your brand, which will engage with people on social media platforms instead of human employees.
Of course, you need to make sure that the chatbot fits in with whatever tone and style you are trying to convey – it should be consistent across all platforms. Once that is taken care of, you can start engaging with your target audience in a way that no one else can.
Finally, we can expect to see a rise in the prominence of influencer marketing. Influencers are people who influence their followers and fans; this could be due to their large following on social media or simply because they’re popular figures with lots of interesting things to say.
Some marketers believe that influencers will become more important than television advertising shortly. So, if you’re not already using influencer marketing, it’s something to consider for the future.
Gravitee’s API management tool helps businesses control the access of who is using their APIs and allows them to effortlessly manage the API lifecycle. Their interactive widget page managed to show some of the USA’s most frequently downloaded apps in 2021.
With Tiktok, Facebook and Instagram apps being constantly downloaded daily, this provides a great opportunity for businesses to capitalise on the success of those downloads and ensure that they implement the best marketing strategies to appeal to a variety of users who use those social media platforms regularly.