Day in day out; businesses encounter a wide range of unforeseen challenges. Take for instance, when covid-19 struck, and many brick-and-mortar businesses had to make a rapid switch to digital channels to sell their products (and services). Any success-minded entrepreneur knows the importance of being prepared for challenges like these to ensure their operations keep up and running.
Well, eCommerce seems to be the solution to many challenges these days, but it doesn’t stop there. The world of e-retail business also has its fair share of challenges that business owners in this realm should know and get prepared with solutions to face them head-on. In this case, Shopify Plus is one such solution – or set of solutions – that you might have heard of. Let’s take a look at a few ways e-commerce businesses can leverage Shopify Plus to improve performance and grow to newer heights.
What Is Shopify Plus?
To begin with, Shopify is one of the most popular eCommerce platforms out there. The company provides an online platform for eCommerce stores and retail POS systems to do business and access a global market without much hustle. And then there is Shopify Plus, which allows businesses operating on the Shopify platform to grow rapidly.
The premium version of the platform, Shopify Plus, was developed to provide enterprises with scalable solutions that can be customized based on the needs of Shopify businesses in terms of time, money, and the scope of the intended development. To get started and make the best use of these solutions, all you need is to work with Shopify Plus Experts throughout the development process. They can help you with migration, integration, UI/UX design, and everything in between.
With this having been said, let’s go through how exactly Shopify Plus development can help improve your business.
1. E-commerce Automation
Automation is by far one of the biggest benefits of using Shopify Plus. As with many other things, it helps save time, energy, and resources, especially on routine tasks and processes so you can direct much of your commitment to strategies essential in the growth of your business. Some automation tools you get with Shopify plus development include:
– Shopify Flow: With this simple visual builder, you can automate a range of tasks from customer service to fraud prevention, merchandising, marketing, advertising, communications, and a lot more. For instance, you can easily halt promotions when inventory hits rock bottom or even tag customers in the process of email segmentation.
– Launchpad: This one lets you automate upcoming campaigns or events stress-free. Apart from scheduling the entire campaign from beginning to end, the tool lets you monitor and review its performance in real-time without a hustle. It can be a great way to improve sales and enhance brand recognition while saving tons of time and energy.
2. Professional Support
When running an eCommerce business on Shopify or any other platform, you will obviously be relying on various systems to fuel your operations. It is not uncommon to require professional guidance from time to time. The other good thing about Shopify Plus is that you get access to a 24/7 support team on standby for when you need guidance the most. They also have a merchant success program that provides you with a range of products, training, and platforms to see your business grow and succeed.
3. Massive Order Volumes
When it comes to handling massive traffic spikes during Black Friday, Cyber Monday, flash deals, and other events, many eCommerce shops fail miserably. With Shopify Plus, you’ll be able to handle enterprise-level traffic with ease. Furthermore, due to tremendous demand, there is no limit to the number of sales volume, products, or bandwidth that your business must handle.
4. Discounting Functionality
Shopify Plus enables you to create various discount coupons for free delivery, product bundles, tiered pricing, and other offers. You can segment the discounted collections, goods, or variants based on the duration/date and the code validity. You can design bespoke business logic for your eCommerce stores in this manner.
5. High-Level Security
The entire Shopify Plus platform provides Level 1 PCI DSS compliance, meaning that Shopify bears the security risk. Furthermore, you are provided with dedicated SSL certificates to secure the entire shopping experience for your shoppers.
6. Wide-Range of Payment Integrations
Shopify Plus is renowned for its ease of integration with a variety of platforms, especially when it comes to payment. It also features a large app marketplace with a variety of Shopify Plus apps to enhance your clients’ purchasing experiences. Specifically, Shopify Pay offers shoppers the comfort of saving billing and shipping details to ensure quicker checkout the next time they visit your site to shop. The tool takes away a great deal of a hassle since the input fields are reduced from sixteen to just two.
Apart from these, Shopify Plus members could also use the mobile store builder, which helps you create Android and iOS apps without much technical knowledge. Moreover, there is also the Shopify fulfillment network, which lets your customer receive their packages quicker and much more affordable if not free. With all these features in mind, you now know a few ways you can leverage Shopify plus to grow your eCommerce business and see it succeed.