Life Insurance Lead Generation Strategies That Really Work


Lead generation for life insurance is incredibly important. It is about finding and building meaningful relationships that will give you control, resulting in successful close rates. When done right, it won’t just bring anyone in, it’ll bring the right ones. There are quite a few things you can do to get this going, but not all of them prove successful. Fortunately, we’re here to give you a few strategies that actually work, so that you can focus on what’s important. Let’s get into it.


1 – Buy Them

There is a lot of taboo surrounding the idea and reliability of buying leads. Is it ethical? Will the leads be relevant to the insurance you are offering? Are they even real? We are here to tell you that with a little bit of research on your end, you have nothing to worry about. For example, when you look into ordering leads from and similar sites online, you will receive leads that are filtered to your target market – and in a fraction of the time that it takes for you to generate them on your own. How many leads could you generate in 24 hours? When you buy leads, you get dozens in less than a day, making things a lot easier and your working day far more productive.

2 – Optimise Your Website for Lead Generation

If you don’t like the idea of buying leads and want to stick to organic lead generation, that’s fine, too. Your insurance lead generation strategies should all have the same idea behind them – to get people to your website. It should be a seamless, clean, and easy-to-navigate process. For example, If you are running a campaign or have a special offer that is being advertised, you need to align these things with the corresponding pages on your website. Create content that answers consumers’ questions rather than leaves them with more questions and ask for contact information at the appropriate time. It needs to be attractive and engaging so that people actually want to browse your webpage further.

3 – Make Use of SEO Strategies

SEO is a truly powerful tool. When done right, and aligned with target keywords, it can bring in all sorts of leads. Keywords are how people are going to come across your site in the first place. Be sure to include keywords that are personal and relevant to your content as well as the sort of consumer you are hoping to attract. Consider the following prompts:

* What do searchers want to find?

* Are they just looking for information, or are they ready to buy insurance?

* Are they looking for a specific product, or are they just looking for a calculator to compare costs?

* Do they want general information or specific information about you as an insurance provider?

* Are they looking for FAQ types of answers or in-depth?

You need to make search intent and relevance your priority and find keyword phrases that are relevant to you. This is done through the correct implementation of SEO techniques.

4 – Create A Targeted Content Strategy

As you know, in insurance lead generation is all about trust. It’s a very competitive field and it can be difficult to earn it. Content marketing is a great way to show trustworthiness and bring in new clientele. One of the best ways to gain trust is to actually solve issues that people have in a timeous and fair manner. Think about who the group is that your life insurance company is targeting. Create targeted content that is easy to understand, clearly written, jargon-free, and full of useful information that is relevant to your specific target market.

Another targeted content strategy is storytelling. Share stories from people who have been helped by your service where they share how great of an experience they had with you. This promotes trustworthiness and people will be more likely to buy into the idea of life insurance with your provider over another who doesn’t have testimonials.

5 – Social Media Strategies For Insurance Lead Generation

You might not think that social media and insurance companies go together, but you’d be wrong. You can create content that is entertaining and engaging even if it’s unrelated to insurance. You need your content to be something people will talk about and remember. Word of mouth, likes, and shares are all ways that you are able to get new leads. Consider how you want to come across? Is your company caring, informative, and nerdy? Create a personality profile for what your insurance company is trying to portray and create your social media image around it.


As you can see there are quite a few innovative ways to generate new leads. You can buy them, or you can attract them with a unique social media marketing campaign. Trying a combination of these techniques will get you the most success, so go ahead and give it a try.