You can use various methods to increase your brand recognition, but one of the best ways is to use video testimonials.
If you are not aware, a video testimonial is a video of a satisfied customer.
Customers will give your brand and your products or services a favorable review by explaining how you assisted them.
Because actual customers record video testimonials, they come across as very personal and truthful. And that can help other potential customers to become aware of your brand and trust your company.Â
In turn, your business can significantly increase its conversion rates.Â
Video Testimonials Give Honest Opinions
Out of all the brand recognition methods available to companies, customer video testimonials are one of the best for helping prospective customers understand your products, services, and company in an engaging way.
Thus, video testimonials enable your brand to build strong relationships with people and turn prospects into customers.
Ultimately, when someone sees and hears a bona fide customer talking with passion about a brand and its products or services, a greater personal connection is made.
Video testimonials, therefore, work in the same way as traditional word-of-mouth advertising and can significantly boost your brand awareness.
Everyone relates better to real people with real opinions rather than, say, ads with actors reciting scripted lines.
Honesty shines through in video testimonials, which means deeper connections can be made with anyone who watches them.
If you do not know how to get started with testimonials, you can learn tips and get inspiration by checking out these video testimonial examples.
Video Testimonials Help to Build Brand Trust
Following on from the last point, video testimonials undoubtedly help to build brand trust.
Quite simply, when the customer in a video is honest about how your brand, products, or services have helped him or her, it helps to generate trust in your company.
In fact, according to a study by BigCommerce, 72% of people surveyed said they trusted businesses more after watching testimonial videos and reading positive reviews. So, testimonials are undoubtedly a great way of building trust and credibility.
In turn, that helps your company to extend its brand recognition, both with existing customers and people who have never heard of your company before.
Video Testimonials Get Lots of Shares
Compared to other brand awareness marketing methods, customer video testimonials get a lot more shares. And, obviously, the more your content is shared and liked, the more you can increase your brand recognition.
In fact, studies show that video content is shared twelve times more than text-based content. So, video testimonials enable your brand to expand its recognition rapidly.
In turn, you can build more relationships with prospective customers and convert more leads.
You Can Share Video Testimonials in Various Ways
By posting video testimonials on a variety of platforms, you can get more exposure and steadily increase your brand awareness.
For instance, you can post testimonials on your website landing pages to immediately get the attention of prospective customers.
And the more interesting, informative, and shareable the testimonials are, the more attention and engagement they will receive.
Furthermore, when SEO-optimized, video testimonials can help to increase your website’s search engine ranking. Thus, you can increase the number of visits your website receives and increase both brand awareness and sales.
You should also post your customer video testimonials on your social media channels. You will then be able to reach a much wider audience and gain more shares of your content.
Video testimonials can also be used in your email marketing efforts, which will make your content much more interesting in comparison to written content.
In fact, according to Hubspot, simply using the word “video” in the subject line of emails increases open rates by 19% and click-through rates by 65%.
So, by utilizing customer video testimonials in the right ways, you can significantly increase your brand recognition.
