I created RENI so you can better represent your clients and yourself through greater confidence and capability in negotiating. “Making YOU the Expert!” Teaching others about negotiation and persuasion is truly my passion! I have many years of professional negotiation experience as both a practitioner and an instructor. After spending 5 years in the Marine Corps (negotiating the sunny skies in Hawaii in jet fighters!), I spent 25 years negotiating with hundreds of companies for a top Fortune 50 company (including 4 years in Japan and the Far East). I entered real estate in 2003 and have over 15 years as an active agent and a negotiation trainer. I love to study the latest research on persuasion, figure out how it applies to real estate (and life!), and pass them on to our students. My wife and I are fortunate to have most of our children and grandchildren living near us in Arizona (4 children, 10 grandchildren, and 2 great-grandchildren). We spend time volunteering at our church, reading, traveling, and being thankful for all of our blessings. I would love the opportunity to help you be the best negotiator you can be!
The Real Estate Negotiation Institute (RENI) focuses only on negotiation training and is operated by true subject matter experts.
RENI is the first and leading negotiation training company in real estate in North America.
RENI owns the Master Certified Negotiation Expert (MCNE®) designation program and the Certified Negotiation Expert (CNE®) course. The MCNE program is the premier negotiation training program in real estate and the CNE course is the most popular negotiation training course in real estate.
The owners of RENI have professional negotiation training from Harvard, Wharton, Karrass, and Oxford University in England.
RENI has over 70,000 graduates and 500,000+ classroom hours.
By combining the negotiation expertise with relevant real estate experience, RENI is able to provide unmatched negotiation training to real estate professionals.
Real estate clients rate “negotiation skills in their agent” as the most important service provided by an agent (see “Game Changer” publication). Getting the best negotiation training available is in your and your clients’ best interests!
And NAR’s Code of Ethics does not limit your advertising to only NAR designations (see NAR’s Code of Ethics, Standard of Practice 12-13). You can use any designation/certification you have earned in your marketing, including the CNE and MCNE.
Student feedback and thousands of testimonials confirm that RENI’s training is not only among the best in the industry, but it can truly improve your business and your life.