Is there room for another home delivery service? Texas-based company Proper Good Secures $3.5M in Seed Funding

home delivery service

Proper Good, a home delivery food service startup based in Austin, Texas has secured $3.5 million in a round spearheaded by Yeti Capital and The Artisan Group.

The other major investors who participated in the funding round is Doug Bouton, founder and CEO of Halo Top and Gatsby Chicolate. Bouton will join the Proper Good board alongside Maxx Karr who’s the Managing Director of Yeti Capital and Drew Zang, a Managing Partner at The Artisan Group.

Proper Good easy launched by siblings Jennifer Jane, and Christopher Jane to provide super convenient healthy meals ready to be eaten in 90 secs. The company was founded in 2020. Proper Good’s services covers fully cooked meals with a wide range which includes soups, oatmeal, curry, chili and overnight oats suitable for keto, dairy free, gluten free, plant-based and low-sodium consumers. It offers wholesome meals prepared with the objective to satisfy consumer’s nutritional requirements. Since the two years it was launched, Proper Good has delivered more than 500,000 (no fridge needed) meals to consumers through its direct-to-consumer model.

Jennifer and Christopher have revealed their plan to channel the funds raised to product innovation, and to drive growth in retail and ecommerce. The funds will allow be used to augment its recent expansion drive into more than 2,000 Walmart Supercentre stores.

As originally reported in (