Ray Pasquale, CEO & Founder, Unified Office, Inc, A DotCom Magazine Interview

    About Ray Pasquale and Unified Office:

    Ray has spent the last 20+ years as an entrepreneurial technology professional, he has extensive sales and customer engineering experience along with proven management team leadership in dynamic, emerging technology companies. Recently Ray playeda key leadership role in professional and customer services, business development, pre-sales and technical marketing while at Sonus Networks, a market leader in Voice over IP technologies. Ray was a founding member of Sonus’s services organization, recruiting many of its most senior members. From 1996 until 1999 Ray was a key technical leader and sales consultant for Cascade Communications’ worldwide sales organization. During his tenure Cascade was purchased by Ascend Communications. Ascend, a leader in remote access technologies for the Internet market, was subsequently absorbed by Lucent in a merger. Prior to 1996, Ray’s tenure with Digital Equipment Company included positions as Senior Consultant for Worldwide Network Operations, and Technical Leader and Senior Consultant for the Network Products Group. Ray’s commitments to excellence and ideas were recognized by Digital. Mr. Pasquale received a Customer Satisfaction Award, Storage Systems Excellence Award, and Delta Ideas Recognition Award. He attended the University of Maine.

    Ray brings passion and commitment to every project he works on. He applies an open mind to projects in a way that fosters creativity and innovation. I’ve known him to be skillful in building a technical team. He is able to identify and mentor bright young engineering talent. In addition to his technical side, Ray has broad experience and a grasp of core business planning and marketing fundamentals. His style is direct and concise.

    Unified Office, Inc. is a leading provider of SDN-based hybrid cloud managed Voice-over-IP (VoIP) and Unified Communications services to small and medium-sized businesses (SMBs). Unified Office’s Total Connect Now℠ service architecture was purpose-built from the ground up to deliver the highest quality of experience and availability, leveraging the latest in extensible business VoIP communications technology and cloud-based infrastructure to enhance SMB workforce productivity. Their cloud-based intelligent network incorporates Unified Office’s unique adaptive Highest Quality Routing™ (HQR) for end-to-end service quality, and Business Continuity “shadowing” to ensure high availability operation over one or more redundant broadband links.

    Over the last 7 or 8 years, Internet of Things (IoT) solutions have generally been marketed to and purchased by large enterprises. There are hundreds of IoT solutions for countless use cases including remote asset tracking, factory automation, fleet services, energy/utilities management, parking management, facilities management, smart vehicle enablement and many others. But what about sales of IoT to the world’s 200 million small and medium businesses (SMBs)?