Davielle Jackson, CEO and Founder, Femi Secrets, A DotCom Magazine Interview
About Davielle Jackson and Femi Secrets:
Experienced President with a demonstrated history of working in the marketing, logistics and supply chain industry. Strong business development professional skilled in Sales, Entrepreneurship, International Business, Business Development, and Film.
The story of Femi Secrets started in 2012, when our founder and President, Davielle Jackson, set out to create a better solution for a friend who was experiencing heavy menstrual flow and leaking. The result was the Pretty Panty – our signature product that features a fashionable panty and absorbent pad in one unit.
Today, our mission is to provide women of all ages with quality sanitation products that provide the ultimate protection and make women feel safe, confident, and comfortable at all times.
My passion to innovate the feminine hygiene care market stems from my educational background. I was premed concluding my undergraduate degree in Biology, when a longtime friend came to me with a problem.
She said, “I really need your help.” Then proceeded to express that she has extreme flow during her period caused by Polycystic ovary syndrome (PCOS) that was debilitating her life. She was at the point of sleeping on multiple towels, using two to three tampons at night, as well as missing class and work.
I was moved that she would approach me with this. I felt that there must be a way that she could live life. This was a challenge but I wanted to help my friend. Diving deep into research, I was completely shocked at what was acceptable by the industry standards.
We had so many trials and errors with coming up with a concept that would break these limitations. I finally came up with a solution that allowed her to sleep tight and also go out without the worry of a leak. I decided to call it Pretty Panty because of the animal print and they were so cute.
The research that I uncovered continued to haunt me. How could the government not regulate these mainstream products that were closely tied to causing fibroids, ovarian cysts, ovarian cancer and other long-term damage to the health of women?
I decided to give women a better choice offering full coverage, all-natural, and chemical-free feminine hygiene care products. I want to lead the charge and teach women to ask questions about things that are going on with their bodies.
I look to a future where fibroids, PCOS, and all other feminine hormonal-induced disease will be minimized by the preventative effects of Femi Secrets.